Do you think you need to talk to your customers?
Yeah, I thought so. If you’re in business, you already know it’s a good idea to talk your customers so you can communicate with them on what’s going on with your business, what’s new in your product line and what services you have to offer. You also know it’s a good idea to listen to customers to hear what they need and want, giving you the opportunity to serve them better and help your enterprise grow. But you don’t always have the opportunity to lean across the counter and talk to your customers face-to-face. You never have the opportunity to talk to all of them face-to-face in an ongoing manner.
A blog is another communications channel to reach your customers, tell them what’s going on at your business and start a conversation with them. It’s not the only communications channel you have, but it’s becoming an increasingly important one.
A blog is also important for keeping your website lively and interesting. It’s our job to give you a well- designed and informative website, and that’s great when customers are looking to place an order and know what they want. But they may not know what new product you’re offering that fills another need, a need they’re looking to fill with another vendor. Keeping customers and potential customers coming back to your website can be a vital part of customer retention.
Don’t write a blog for an algorithm
A regularly updated website is also vital for retention of high search ranks. Search engines love websites that continually have fresh content. Without it, you can see your rankings drop. Yet as important as Search Engine Optimization is, here’s a key piece of advice: Don’t write a blog aimed at a search engine.
Why would you want to write an important, personal communication to a machine? Do you even know what interests an algorithm? Algorithms are not your audience. People are. Google and other companies that run online searches regularly rewrite their mysterious algorithms to weed out content aimed to scam search engines. They’re getting much better at finding blogs and content that are meant to connect with people. While there are techniques that can help your SEO ranking, abuse any of those techniques and your ranking on search engines will drop well off the screen.
Write naturally to your client’s interests, and people will notice. So will the algorithms.
So who has the time to write blogs?
Well, we do if you don’t.
The biggest problem you can face with a blog is finding the time to write it on a regular schedule. If you have the affinity to write one, schedule a time to write at least one a month. If you don’t have the time or are just not comfortable writing a blog, then let us know. We can write one for you, along with articles and other content to keep your website fresh and noticed.
Yet we’re still going to need your help. It’s going to take a partnership with you. You know your business, the ins and outs of your operations, the advantages of your products and services, the trends in your industry. You need to share that information with us if we’re going to write an informed, interesting blog for you. We don’t need you to write a first draft of a blog. Just sends us emails with short tips on what’s going on with your company, what problem a client had that you helped solve, who’s been promoted, or whatever else that’s happening that impacts your business and your customers.
