What is a Responsive Website, and Why Do You Need One?

In the early days of the internet, websites were much simpler and could only be viewed on laptops and personal computers. This meant that once your website was live on the internet, you required very little maintenance to maintain your web presence. However, once the market became saturated with tablets, smartphones, and other devices, these older websites created a wide range of functionality problems for people trying to access them from these newer devices. Most web traffic is driven through tablets and smartphones, so website developers had to respond in order to make sure users could properly use their sites. Hence, the responsive website was born. In today’s post, we will discuss what a responsive website is and why it is in your best interests to have Blue Fire Media in Grand Rapids upgrade your website to a responsive model.

Make Sure Your Website Works Across All Platforms

There are still plenty of people who will use a traditional PC or laptop to access the internet, but the device of choice in modern times in the smartphone. This means that businesses with older websites are at a disadvantage. We have all had the experience of visiting a website on our phones and having to zoom out to read the text. Not only are these old sites difficult to read, but the smaller hyperlinks can be nearly impossible to click properly, especially if you have larger fingers. A responsive website will automatically adjust, or respond, to your device to ensure that all images are scaled and that the text on the screen is easily legible. This means that users won’t get frustrated trying to use your site, which will increase their time spent on your site and increase the chances of them hiring you for your services.

Get a Great Looking Site with Functional Pictures and Videos

Another problem that can happen with older websites on newer devices is pictures and videos not properly working on smaller devices. This completely defeats the purpose of having them on your website in the first place. By having a responsive design for your website, you won’t have to worry about pictures and videos glitching when people visit your site. Whether you have original videos or want to imbed a video from YouTube or another site, we will make sure all pictures and videos are functioning properly before we launch your new website live onto the internet. If you are ready to get to work on a new responsive website for your business, please contact us.