Upgrade Your Website for Reliable Performance

Technology is always evolving, requiring us to upgrade our equipment every so often in order to keep pace. Although you may not view it as a piece of equipment, your website needs to be upgraded periodically for exactly the same reason. You don’t want a potential customer going to a competitor because they had a bad experience trying to navigate your website. You should upgrade your website every 5 years or so to make sure that it will function properly within the framework of modern technology. If your Grand Rapids business website runs slowly or has graphic issues, it’s time to contact Blue Fire Media and discuss developing a brand new responsive website. Read further for more information about how a new website will benefit your business.

Increase Engagement with Current and Prospective Customers

We’ve all had the frustration of visiting an old website and having difficulty. Videos may not load properly. Pictures and pages may not load or load slowly. Hyperlinks may be broken and lead to missing pages. When problems like this occur, people are likely to just search out a competitor, rather than stay on the page and wait for the site to catch up. This can cause you to lose business and can hurt your website’s ranking in online searches. By having Blue Fire Media build you a new website, you can rest assured that your website will be accessible to anyone attempting to view it. All videos and pictures will be optimized, so they won’t slow down the performance of your site. We will also work to redirect any broken links to proper pages on you site, so visitors won’t become discouraged by 404 error messages saying, “Page Not Found.”

Improve Online Presence and Search Engine Rankings

Having an updated website that performs better will increase traffic to your site, but it will also help increase your site’s ranking in search engines. The search engine algorithms crawl your site periodically and will notice any deficiencies plaguing your site. If you have a new responsive website, algorithms will notice this and give your site priority over older websites with issues. This helps improve and maintain your online presence.

For more information about how Blue Fire Media can build a new responsive website for your Grand Rapids area business, contact us today.