Search Engine Optimization to Get Your Business Noticed

Having a website live on the internet is just the first step in an ongoing effort to get customers to view your website and purchase your good and/or services. Blue Fire Media can build you a responsive website to help get your Grand Rapids area business noticed, but an ongoing search engine optimization (SEO) campaign can help improve your standing in search engine results while also helping to drive more traffic to the website. In today’s post, we will discuss the benefits of ongoing SEO services from Blue Fire Media.

Focus on the Right Keywords

Search engine algorithms used by Google, Bing, and other search engines are driven by keywords, which are words or phrases that users will enter when searching for a specific business on the internet. For example, you may have a late night on vacation and want to order some pizza for a quick dinner. In this case, there are several keywords you could use. “Pizza” would be the most common, but you can even narrow it down: “pizza delivery,” “deep dish pizza,” “best pizza,” etc. Each of these keywords will give you different results based on the local pizza establishments. Pizza delivery will show places that offer delivery. Deep dish pizza will show places that offer pizzas with a thicker crust. Best pizza will prioritize those pizzerias with higher user reviews.

This is where the SEO comes in. You, as the business owner, will identify the keywords that best represent your business or represent the type of customers you are looking to serve. For example, a contractor who specializes in kitchen remodeling will want to include content that focuses on cabinetry, countertops, and other items related to kitchen remodeling; whereas a contractor who does siding or roofing will focus on those keywords. Once you identify your focused keywords, we can then implement a long-term SEO campaign to help boost.

Search engine algorithms are looking for original content that focuses on your business, so the copywriting team at Blue Fire Media will help by writing blogs on your website periodically, focusing on your chosen keywords to help improve your standing in search results. For more information about how Blue Fire Media can help boost the search rankings of your custom designed responsive website, contact us today!