Keep Your Customers Informed with the Latest News

Keeping your customers informed on the latest news and products is important in gaining and retaining new clientele. Blue Fire Media in Grand Rapids understands that there is more to web design than just making a website. To keep your readers up to date, it is pertinent to consistently add to your website.

B2B vs. B2C blogs

Whether you’re running a business that deals with general consumers or one that primarily supplies or services other businesses, a blog in part needs to make some personal contact with your customers. Yet the type of information you share and discuss can very be different. With a business to consumer relation, you’re dealing with customers who may know they need your product but may not know that much about it. A customer may not fully understand the inner workings of a stove. He just knows his just isn’t working anymore and he needs a new one. Your blog can help educate the customer about stoves, point out the advantages of one kind over another, and show how the customer can find a stove that fits his needs.

In a business-to-business operation, however, you’re likely dealing with a well-informed customer. If your business is a parts supplier to the auto industry, you’re not going to have a customer call you up to see if you have a doohickey that fits in about a 3/4-inch round hole. She’s going to call you with precise specifications on size, design and material for a part — and can you deliver it by Friday. She is not going to ask you if you meet ISO quality standards. She already knows.

While the basic purpose for communicating with your customers is the same, to educate them about your product and services, and make them interested in what you do, their level of knowledge and familiarity with the specifics of your product or service could be much higher. If you use us as a ghostwriter for your blog, you need to keep us well informed so we can write informatively about your business without talking down to your customer.

How to keep us informed for your blog

We want to make it easy for you to keep us abreast of the goings on at your business so we can write informative and timely blogs, press releases and information articles. You can use the form at the link below or in each email newsletter we send out to send us quick updates. They may be as simple as the promotion of a staff member or as involved as the details of a new location, and anything in between.

Use the form to keep us informed. Include contact info for the best person who can provide us additional details. Keeping us in the loop helps us keep your website fresh, up-to-date and interesting to current and potential customers – and to all those mysterious algorithms feeding Internet search engines.