When considering graphic design in Grand Rapids for your website, it is important to understand how it can make an impact on your visitors. From the very first time a visitor sees your site to a returning visitor seeing the branding that they are familiar with, the way that your graphics are presented is a huge factor that the team at Blue Fire Web Design can assist with.

Whether you need a new website designed or are looking to rebrand your current one, our team is the best in the business of professional graphic design to help.

Know when to use graphics effectively

Rather than place images wherever you want on a site, it is important to use them efficiently given the amount of real estate you have on each page. According to Neil Patel, placement matters often when deciding what to do with your graphics. Top level images can be a great way to grab attention based on the topic of the page, but it is important to place it above your headline, as headlines placed below an image are read 10% more, compared to when they are placed above.

When you get graphic design in Grand Rapids from Blue Fire Web Design, you can have peace of mind knowing our team of professionals always use photos to their best potential.

Keep consistency with appearance

Because the industry standard for websites is to keep the left margin unbroken, it is important to keep your images to the right of it, so that it may serve as an anchor point for visitors to your site. By placing them in places where they are relevant given the context of the content being discussed, and by adding captions to the image that are also related to the topic in question, you can bring additional content that not only adds visual appeal to a site, but also gives the viewer something related to what the page is about.

Use professional images

Rather than taking blurry or unprofessional photos that stick out on your site, it is important to use photos that are of great quality. Stock images are a good way to find professional photos, but it is also important to make sure that they appear authentic for what your business is offering. As long as the photo or graphic is on topic and maintains consistency for your site, then it is most likely impacting your site in a positive way.

The graphic design team at Blue Fire Web Design is always ready to help our customers who need quality graphics for their website. When you want a site that is visually appealing in all the right ways, you can reach out to our team and schedule a meeting!