Websites are similar to physical technological devices in that they can become obsolete and require replacement over time. Just like the VCR or cassette recorder you have sitting unused in your basement, and older website may still work (to some extent), but after so many years, it will no longer be able to function properly within the scope of the ever-evolving technological world in which we live. While the investment in a new website may be significant, providing your current and prospective customers a better online experience will ultimately benefit your business in the long run. If you need a new website, you can count on the Grand Rapids web development team at Blue Fire Media to upgrade your website and improve your online presence. How can you tell if you need a new website? Today’s post will look at some of the signs to look for when evaluating your site.
Your Site is not Responsive to Smartphones or Tablets
In it’s infancy, the internet was aimed at laptops and desktops because they were the only devices available for internet browsing. Obviously, with the advent of numerous types of smartphones and tablets, the art of building websites has changed dramatically. New coding is required in order for websites to accommodate these new devices, which currently account for well more than 50% of all internet traffic. Not only will responsive design improve your site’s performance in terms of site navigation and aesthetic appearance, but the improved website will also improve your site’s SEO score and ranking in internet searches.
The Site Looks Old
Have you ever walked into someone’s house and wondered why they still have 70s style wood paneling in their living room? Maybe you’ve noticed someone rocking a mullet and speculated that they must have used a time machine to travel here from 1988? Well, outdated websites stick out like sore thumbs as badly as the outdated styles mentioned above. If a website is more than five years old, you will probably notice immediately how old it looks, and you’ll certainly notice how old it feels as you attempt navigate through the many pages (assuming the website functions well enough to do so). A new website will not only look more appealing, but your customers will have more success using it.
Updating the Site is a Chore
Throughout the life of your website, you will probably need blog posts, pictures, and videos added to keep your clientele informed about new products, promotions, events, etc. However, an older site will more than likely be using an outdated content management system, or CMS, that may not be able to handle the video or picture files you need added. With a new website, you will have a modern CMS interface that can easily accommodate modern file formats, allowing you to add content to your website without any frustration.
The talented Grand Rapids web development team at Blue Fire Media can update your older website with a modern, responsive design that looks better and functions more smoothly for a better online experience for your customers. If you would like to bring your outdated website up to date, contact the web design team at Blue Fire Media today!
