In today’s digital age, a properly functioning website is essential to having a strong online presence to help facilitate your success. However, as technology and consumer preferences evolve, there comes a time when you need to reassess and upgrade your website to stay relevant and competitive in the digital marketplace. Blue Fire Media can build a new responsive website to improve the online presence of your business. Here are five signs indicating that it could be time for you to consider a website upgrade:
Outdated Design: Have you ever visited a website that gives you flashbacks to the early dial-up days of the internet? If your website is 6 years old or older, there’s a good chance that customers view your website in the same way. This can cause potential customers to question the legitimacy of your business, simply because of your online presence. By upgrading your website, you can display your business to the world with more modern aesthetics, increasing the chances of visitors staying on your site for longer periods of time and paying for your goods and services.
Poor Mobile Responsiveness: Most people will access your website through their smartphones, which means that an older website may not function properly on these devices. Without proper responsive design, your website can be difficult for users to navigate, causing them frustration and resulting in them looking elsewhere for the goods and services they need. Blue Fire Media can build a responsive website that will function across all devices, including smartphones, tablets, desktops, and laptops. This functionality will also help improve your website’s ranking in internet searches.
Slow Loading Speed: Internet users have come to expect websites to load within a few seconds. An older website may take longer to load for a variety of reasons, which can have an adverse effect on your search engine rankings while also frustrating your audience. Upgrading your website to improve loading speed involves optimizing images, minimizing HTTP requests, and leveraging caching techniques, ensuring a smooth and efficient user experience that keeps your website visitors engaged.
Lack of Functionality: The older your website is, the more likely it is that your website doesn’t have features found on other, newer websites. Whether you need a booking system, an upgraded e-commerce section, access to common documents, or any other functionality, Blue Fire Media can make sure your new website is equipped with the features you and your customers need for a successful transaction.
Poor Search Engine Performance: Older websites can struggle in search engine ranking for a variety of reasons. With a responsive design on your new website, you are providing your customers with a better experience online, which can be boosted through ongoing Search Engine Optimization services. Contact Blue Fire Media to help your Grand Rapids business with a new functional website that will get you noticed in searched and attract more visitors.
